After the 2008 financial crisis, the size of liquid crystal display prices of high-volume price, we will be invited to PM Sharon section of the international monitors Hanns brand, product manager - Europe and kin, we interpret the phenomenon behind The secret, as well as the Hanns in facing up to the climate strategy ... ....
Hanns dialogue display product manager for Europe, Mr. Kennedy
Left: Hanns-European product manager, Mr. Kennedy, right: DIY hardware channel editor-in-chief Mr. Xie Chengming
First, Hanns brand development and development in the history of the status quo
Moderator: Good friends are welcome to come to our PM's interview room, today we are lucky enough to go from front-line international brands PM in Europe Product Manager, Mr. came to our site.
EU President Kennedy: Good friends, I come from the Polaroid Co., Ltd., as Han's product manager, I called Mr. Kennedy in Europe, we are very grateful to have time to read this video.
Moderator: Hello, Mr. Ou! Although the display as an international brand, but the Hanns into the Chinese mainland market is in fact relatively late, some consumers may Hanns this is not a special understanding of the brand, to focus on what Hanns brand development With the history of the development of the situation right now?
EU President Kennedy: We simply say, Hanns this is a brand of HannStar Display's own brand, HannStar Display Taiwan belong to one of the LCD panel manufacturers, Hanns our brand in 2006 from almost To enter the China market so far this year, is just two to three years, two to three years from zero to now, we think the market has some name recognition, so that users can know that the majority of the Hanns such a brand Through our efforts, including at the same time we do a lot of media promotion, as well as the majority of the users of our product selection, so we will have the value of the brand here.
Moderator: In a short span of a few years we have seen Hanns there has been some good results, this know-how, or what there is no special way to do that?
EU President Kennedy: Speaking of product know-how that we do very simple from a few, very important that we continue to let the brand of promotion to allow customers to the understanding of our products, it is important that we guarantee one thing In the quality of not changing our prices so low, that is, from beginning to end so we are pushing the brand to do so, with cost-effective way to obtain customer identification, including a number of friends or some friends.
Moderator: In this year's Hanns brand in the Chinese mainland market in the first three quarters of the sales results about how are we doing? Whether or not to meet their own targets this year?
EU President Kennedy: Right now, in fact, the whole of our brands through the front of the third quarter, we have about 11 months to complete on time, and so far has been basically completed the goal of the year, while the remaining time to look back How can we break through this year's goal, the number of breakthroughs.
Second, crisis or opportunity? Hanns how to face financial crisis
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: like the EU, has said, now in the economy is in such a bad situation can be such a success is very good, but we unavoidable topic, that is now a winter season, and mainland China as the emerging Brand, you look at how this crisis or the opportunities it?
EU President Kennedy: We look at a few steps, first of all, we feel that this is a first in our country on the domestic demand for driving, the state of China's domestic demand to promote some of the market, including a number of infrastructure investment, it will pull the overall Chinese economy as a whole, so We feel that in the second half of this year or next year to the beginning of next year, we feel that the market capacity will be enlarged. But the direction that the small, we are, after all, only two or three years, we have a very "weak" brand from the market before we go to the place of the brand, we still have a long distance to catch up, but our Production space is very large, we hope to be able to plan next year's time, we are optimistic that the growth, growth, growth.
Third, Hanns how to face the fast liquid crystal display prices
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: This year was found in the display above the price decline very quickly, I think the price is 08,09 years in a rapid decline in the situation, how you look at it this trend?
EU President Kennedy: We think that the future of the entire LCD market, the price of a certain trend will gradually slow down the price, or a trend to decline, but we all know that when a certain size profits have been minimal, even negative Profits, they may be relatively larger size of North Korea's direction, so I think next year the two very important things, is the first low-cost, and the second is a draw. That will gradually enter the Chinese common people, including what we see, I believe that this year's second quarter of next year, I would like to include 22-inch 24-inch might give rise to the mainstream.
Fourth, low-cost LCD can guarantee product quality?
Moderator: Today's lower prices, and I see that as a leader in the role of each of the冲在最前面we can see his shadow, but as consumers they may have a little concern, that is low The price of low-quality products, the existence of the phenomenon, how do you guarantee that in a time when low-cost quality has not been affected?
European kin: the fact that, the whole Hanns products, we have been doing such a practice, we carry the same quality, lowest price, how do we do? In fact, this is no secret in-house too complicated, we have kept the market in Europe, the United States market products listed simultaneously, and then they shared some of the material, this synchronization, then Europe and the United States has a substantial market sales support, combined with their strict quality assurance, we Can lower the price, quality must be guided by European and American markets. Including ourselves, we have a lot of models in the United States is underwriting a bestbuy products, we ensure that it is this quality, because they require quality is very high.
Moderator: users could control the cost of not quite understand it, we could tell us about the display component costs, or to control costs, then from what it started?
Europe, Mr. Kennedy: This should be talked about, first of all, first we will guarantee a panel that monitors the prices of 80% in the panel to Display for most of us are free to do cutting panels, but we will A situation, why the display panel plant in the industry can lead the price of a pioneer, because they have mastered the core liquid crystal display panel parts called, when you drop of 10% of the panel, you can guarantee that the price drop A lot. But if you only systems vendor, then your other accessories, including those as part of the power companies are relatively cost control is limited.
Fifth, Hanns Wang HG281D big-screen design
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: Hanns in many products, a product of our users are very concerned, he is 28-inch HG281D, because it has a very cool the big screen, this recent large-screen LCD prices have dropped in 1999 Yuan, in the design of this product Hanns What followed was a design it?
EU President Kennedy: 28-inch is our view is that now Microsoft's latest operating system is Windows Vista, this is the whole concept of the PC system into the family culture, entertainment, so we feel that this 28-inch Products can be placed on the bedroom, Internet, watching movies, playing games and even a lot of people have their own home computer and want to buy television time, but also when the 28-inch television, and in a number of high-end users of the above, you can use the big screen The application of products.
Moderator: This is to say a monitors to bear a lot of features?
EU President Kennedy: Yes, we want to be one of the all-around champion.
Six large-screen LCD prices will continue to go down it?
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: Many users may still be concerned about another topic, that this product is 1999 yuan, the price will be what the next turn?
EU President Kennedy: Next, we will never know that our products can kind of go, with the cost of continuing to reduce, and perhaps one day we hope to use a lower price to buy our 28-inch, or even our own Internal research has not reduced the quality of the cases, how to further reduce costs so that we have been doing this work, we continue to do.
Moderator: We are concerned about friends or buy the products, should be able to enjoy this product in the entertainment, film and television, high-definition aspects of the fun.
EU President Kennedy: Yes.
Hanns how the prospect of 16:9 LCD
Moderator: in 2006 one of our more popular wide-screen ratio is 16:10, but this year there is a resolution ratio of 16:9, this is a golden ratio, the price of products than with the size of 16 : 10 products lower. Hanns I would like to ask how the ratio of 16:9 liquid crystal display prospects?
EU President Kennedy: 16:9, including the LCD products in the industry, we have discussed, 16:9 is the future direction of development is what we think will completely replace 16:9 says 16:10, 25, we have a 16-inch : 9 products, which Caijing said on behalf of our previous direction of development, not just a matter of fact Display, as well as other panels have done business 16:9 products, and our plan is to gradually next year 16:10 to replace the use of 16:9, I believe that in the future Hanns products, we have to follow the market trend of development to do something.
Moderator: our European friends to hear what the President, should be prepared to know what percentage of the purchase of the display.
EU President Kennedy: Yes, we will launch more products 16:9, for now, of course, we may be less, we will continue to follow the launch is planned in the next year will launch more products 16:9 .
Seven in the future development direction of display technology
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: an international comparison of the well-known LCD manufacturers, we are more concerned about what consumers say more concerned about the new technology can be used in future display above it?
EU President Kennedy: The problem we have done some internal discussions with our friends in the media have done some research, said that the future is concerned about what technology is in response to the speed or contrast or color, or other Area. From our global development trends of our technology as a whole, we believe that next year the most important thing is energy conservation, including our whole, we clearly know that if this country has been published is called a liquid crystal display marking the proportion of the news in the next year On March 1 in all of the domestic sales of display must impose such a marking.
Han, as the brand with Display Hanns has been gradually into line with the state of things, to identify a power consumption, energy consumption, and other things, and then we will guarantee the same quality, with lower power consumption to ensure that Product to normal use, to have a good show the following, but low power consumption even more.
Hanns dialogue display product manager for Europe, Mr. Kennedy
Left: Hanns-European product manager, Mr. Kennedy, right: DIY hardware channel editor-in-chief Mr. Xie Chengming
First, Hanns brand development and development in the history of the status quo
Moderator: Good friends are welcome to come to our PM's interview room, today we are lucky enough to go from front-line international brands PM in Europe Product Manager, Mr. came to our site.
EU President Kennedy: Good friends, I come from the Polaroid Co., Ltd., as Han's product manager, I called Mr. Kennedy in Europe, we are very grateful to have time to read this video.
Moderator: Hello, Mr. Ou! Although the display as an international brand, but the Hanns into the Chinese mainland market is in fact relatively late, some consumers may Hanns this is not a special understanding of the brand, to focus on what Hanns brand development With the history of the development of the situation right now?
EU President Kennedy: We simply say, Hanns this is a brand of HannStar Display's own brand, HannStar Display Taiwan belong to one of the LCD panel manufacturers, Hanns our brand in 2006 from almost To enter the China market so far this year, is just two to three years, two to three years from zero to now, we think the market has some name recognition, so that users can know that the majority of the Hanns such a brand Through our efforts, including at the same time we do a lot of media promotion, as well as the majority of the users of our product selection, so we will have the value of the brand here.
Moderator: In a short span of a few years we have seen Hanns there has been some good results, this know-how, or what there is no special way to do that?
EU President Kennedy: Speaking of product know-how that we do very simple from a few, very important that we continue to let the brand of promotion to allow customers to the understanding of our products, it is important that we guarantee one thing In the quality of not changing our prices so low, that is, from beginning to end so we are pushing the brand to do so, with cost-effective way to obtain customer identification, including a number of friends or some friends.
Moderator: In this year's Hanns brand in the Chinese mainland market in the first three quarters of the sales results about how are we doing? Whether or not to meet their own targets this year?
EU President Kennedy: Right now, in fact, the whole of our brands through the front of the third quarter, we have about 11 months to complete on time, and so far has been basically completed the goal of the year, while the remaining time to look back How can we break through this year's goal, the number of breakthroughs.
Second, crisis or opportunity? Hanns how to face financial crisis
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: like the EU, has said, now in the economy is in such a bad situation can be such a success is very good, but we unavoidable topic, that is now a winter season, and mainland China as the emerging Brand, you look at how this crisis or the opportunities it?
EU President Kennedy: We look at a few steps, first of all, we feel that this is a first in our country on the domestic demand for driving, the state of China's domestic demand to promote some of the market, including a number of infrastructure investment, it will pull the overall Chinese economy as a whole, so We feel that in the second half of this year or next year to the beginning of next year, we feel that the market capacity will be enlarged. But the direction that the small, we are, after all, only two or three years, we have a very "weak" brand from the market before we go to the place of the brand, we still have a long distance to catch up, but our Production space is very large, we hope to be able to plan next year's time, we are optimistic that the growth, growth, growth.
Third, Hanns how to face the fast liquid crystal display prices
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: This year was found in the display above the price decline very quickly, I think the price is 08,09 years in a rapid decline in the situation, how you look at it this trend?
EU President Kennedy: We think that the future of the entire LCD market, the price of a certain trend will gradually slow down the price, or a trend to decline, but we all know that when a certain size profits have been minimal, even negative Profits, they may be relatively larger size of North Korea's direction, so I think next year the two very important things, is the first low-cost, and the second is a draw. That will gradually enter the Chinese common people, including what we see, I believe that this year's second quarter of next year, I would like to include 22-inch 24-inch might give rise to the mainstream.
Fourth, low-cost LCD can guarantee product quality?
Moderator: Today's lower prices, and I see that as a leader in the role of each of the冲在最前面we can see his shadow, but as consumers they may have a little concern, that is low The price of low-quality products, the existence of the phenomenon, how do you guarantee that in a time when low-cost quality has not been affected?
European kin: the fact that, the whole Hanns products, we have been doing such a practice, we carry the same quality, lowest price, how do we do? In fact, this is no secret in-house too complicated, we have kept the market in Europe, the United States market products listed simultaneously, and then they shared some of the material, this synchronization, then Europe and the United States has a substantial market sales support, combined with their strict quality assurance, we Can lower the price, quality must be guided by European and American markets. Including ourselves, we have a lot of models in the United States is underwriting a bestbuy products, we ensure that it is this quality, because they require quality is very high.
Moderator: users could control the cost of not quite understand it, we could tell us about the display component costs, or to control costs, then from what it started?
Europe, Mr. Kennedy: This should be talked about, first of all, first we will guarantee a panel that monitors the prices of 80% in the panel to Display for most of us are free to do cutting panels, but we will A situation, why the display panel plant in the industry can lead the price of a pioneer, because they have mastered the core liquid crystal display panel parts called, when you drop of 10% of the panel, you can guarantee that the price drop A lot. But if you only systems vendor, then your other accessories, including those as part of the power companies are relatively cost control is limited.
Fifth, Hanns Wang HG281D big-screen design
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: Hanns in many products, a product of our users are very concerned, he is 28-inch HG281D, because it has a very cool the big screen, this recent large-screen LCD prices have dropped in 1999 Yuan, in the design of this product Hanns What followed was a design it?
EU President Kennedy: 28-inch is our view is that now Microsoft's latest operating system is Windows Vista, this is the whole concept of the PC system into the family culture, entertainment, so we feel that this 28-inch Products can be placed on the bedroom, Internet, watching movies, playing games and even a lot of people have their own home computer and want to buy television time, but also when the 28-inch television, and in a number of high-end users of the above, you can use the big screen The application of products.
Moderator: This is to say a monitors to bear a lot of features?
EU President Kennedy: Yes, we want to be one of the all-around champion.
Six large-screen LCD prices will continue to go down it?
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: Many users may still be concerned about another topic, that this product is 1999 yuan, the price will be what the next turn?
EU President Kennedy: Next, we will never know that our products can kind of go, with the cost of continuing to reduce, and perhaps one day we hope to use a lower price to buy our 28-inch, or even our own Internal research has not reduced the quality of the cases, how to further reduce costs so that we have been doing this work, we continue to do.
Moderator: We are concerned about friends or buy the products, should be able to enjoy this product in the entertainment, film and television, high-definition aspects of the fun.
EU President Kennedy: Yes.
Hanns how the prospect of 16:9 LCD
Moderator: in 2006 one of our more popular wide-screen ratio is 16:10, but this year there is a resolution ratio of 16:9, this is a golden ratio, the price of products than with the size of 16 : 10 products lower. Hanns I would like to ask how the ratio of 16:9 liquid crystal display prospects?
EU President Kennedy: 16:9, including the LCD products in the industry, we have discussed, 16:9 is the future direction of development is what we think will completely replace 16:9 says 16:10, 25, we have a 16-inch : 9 products, which Caijing said on behalf of our previous direction of development, not just a matter of fact Display, as well as other panels have done business 16:9 products, and our plan is to gradually next year 16:10 to replace the use of 16:9, I believe that in the future Hanns products, we have to follow the market trend of development to do something.
Moderator: our European friends to hear what the President, should be prepared to know what percentage of the purchase of the display.
EU President Kennedy: Yes, we will launch more products 16:9, for now, of course, we may be less, we will continue to follow the launch is planned in the next year will launch more products 16:9 .
Seven in the future development direction of display technology
Hanns dialogue display product manager for Europe, Mr. Kennedy
Moderator: an international comparison of the well-known LCD manufacturers, we are more concerned about what consumers say more concerned about the new technology can be used in future display above it?
EU President Kennedy: The problem we have done some internal discussions with our friends in the media have done some research, said that the future is concerned about what technology is in response to the speed or contrast or color, or other Area. From our global development trends of our technology as a whole, we believe that next year the most important thing is energy conservation, including our whole, we clearly know that if this country has been published is called a liquid crystal display marking the proportion of the news in the next year On March 1 in all of the domestic sales of display must impose such a marking.
Han, as the brand with Display Hanns has been gradually into line with the state of things, to identify a power consumption, energy consumption, and other things, and then we will guarantee the same quality, with lower power consumption to ensure that Product to normal use, to have a good show the following, but low power consumption even more.
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