The Ministry of Commerce, the Ministry of Finance issued the "home appliances to the countryside to do a good job on the promotion of work-related issues," which appliances to the countryside for work related to the deployment, in which sales of home appliances to the countryside to do the work of enterprises recommended tender A requirement. Han Mi Hong Meiling was the sales manager of the Chengdu office, he told the "China Business" reporter, in the past, because the sparsely populated rural markets, dealers, "the countryside" a very high cost.
October 23, the Ministry of Commerce, the Ministry of Finance issued the "home appliances to the countryside to do a good job on the promotion of work-related issues," which appliances to the countryside for work related to the deployment, in which sales of home appliances business to the countryside to make the provisions commend the work of the tender. Government support in the background, the rural market, many home appliance manufacturers concerned about the goals, and how to successfully enter the market in rural areas become dealers in the face of opportunities and challenges.
Last December, Pixian County of Sichuan Province and home appliances agents who Yuexi in point-of-sale to the supply of goods, an increase of government subsidies to enjoy the "home appliances to the countryside" Meiling, TCL, and other 15 kinds of models. Six months later, this part of his income has accounted for two-thirds of sales revenues.
According to the research group National Statistics household appliances, household electrical appliances in rural areas in recent years, the average annual consumption growth rate of 15% to 20%, while consumption of household appliances in the future urban growth of only about 5%. Chinese fast-moving consumer goods marketing expert, Fudan University, Yin Zheng Enterprise Institute, Senior Fellow of the view that sales of home appliances in the city tends to saturation, slow export growth against a background of the strong pull of the rural market, the 34 township will be a corresponding rise in the market, a substantial increase in demand, Emergence of pulling the lower reaches of the upper reaches of the situation, so the rural market will open the door. The industry believes that should not have to enter the rural market is no longer a problem, the key is how to do.
At the same time, operating a number of brand
There are funds to support the government, "the county" has opened many dealers want to do. Yuexi and told reporters that about 2,000 of refrigerators, washing machines sold the best.
Han Mi Hong Meiling was the sales manager of the Chengdu office, he told the "China Business" reporter, in the past, because the sparsely populated rural markets, dealers, "the countryside" a very high cost. However, the rural market in the eyes of dealers has changed. Because with the increase in the income of farmers, "to take the goods" have become a distributor to enter the rural market only.
There are funds to support the government, "the county" has opened many dealers want to do. Yuexi and told reporters that about 2,000 of refrigerators, washing machines sold the best.
In the species distribution, and that the Yuexi, at the same time a number of products that do a lot of room for profit. General as Haier, the voice capacity, the price of Meiling is transparent, gross margin in the general 9% to 10%, but the company will enter into a sales agreement and dealers can not jump up inter-provincial goods and lower than the sales price, which let dealers Have to follow the manufacturer's price to the operating system, otherwise, manufacturers will be punished, or to stop sales.
The number of terminals in the city in a relatively rare brand sales instead of better, Rongshida, for example, brands such as Konka, their policies are flexible, into the lowest, and each county only a distributor, not the price Haier, the voice of tolerance, transparency of the new flight, so the product can make more money.
Products to meet the special needs of rural areas
2008 has just been put into the refrigerator's electrical ocean He Bin, sales manager of the view that the corporate brand, certainly not to warehouse backlog of consumer products sold to farmers, but to re-develop, produce marketable products.
There was a view that the appliances sold in the country, the factory is to absorb the backlog of inventory, as long as the sale of low-cost rural areas will be able to accept, but not to be.
2008 has just been put into the refrigerator's electrical ocean He Bin, sales manager of the view that the corporate brand, certainly not to warehouse backlog of consumer products sold to farmers, but to re-develop, produce marketable products.
In Yuexi and to the fields to do the rural market has been 6 years, his most farmers need to know what kind of household electrical goods, he said, should be a cheap and practical to the second and third, we should be able to quickly if the repair does not work. However, this appears to be a simple request, but it is not easy to do. He told the "China Business" reporter, for the characteristics of the rural market, many brands of refrigerators should be on the cover of the Ad Hoc prevention, anti-corrosion material moisture; for more dust in rural areas, removable doors should be closed to facilitate cleaning; response to an increase in rural areas Unstable power supply voltage of broadband to rural electrical equipment to prevent moist environment such as moisture pad; also part of the local road conditions in rural areas under the special use for rural roads and transport packaging design environment, in the refrigerator to prevent the delivery process is zoned bump Marks.
Seize the focus on sales of autumn peak
Township spending time in the big cities and festivals, seasonal consumption, such as hot days in the refrigerator when the city will sell better, but in the rural market is over in September after the Lunar New Year will be the consumer market as a whole A small climax.
Yuexi and told the "China Business" reporter, to master the law of rural sales are low and peak seasons, so the rural market is the number of dealers to consider an important basis for purchase. Township spending time in the big cities and festivals, seasonal consumption, for example, the city will be selling refrigerators summer, but in rural areas is over in September after the Lunar New Year as a whole consumer market there will be a small wave. At this time, the various temple fairs, festivals are frequent, get married, compared with the full moon, because of autumn crops of farmers received the money, but also emancipated from the agricultural, home of the important things are like in this season.
Yin Zheng believes that as a dealer in rural areas, it is necessary to grasp this opportunity to prepare in advance a reasonable stock funds, when more goods more prepared, when only some of the preparatory complementary product sales, dealers are good grasp of some of the inventory An important factor.
October 23, the Ministry of Commerce, the Ministry of Finance issued the "home appliances to the countryside to do a good job on the promotion of work-related issues," which appliances to the countryside for work related to the deployment, in which sales of home appliances business to the countryside to make the provisions commend the work of the tender. Government support in the background, the rural market, many home appliance manufacturers concerned about the goals, and how to successfully enter the market in rural areas become dealers in the face of opportunities and challenges.
Last December, Pixian County of Sichuan Province and home appliances agents who Yuexi in point-of-sale to the supply of goods, an increase of government subsidies to enjoy the "home appliances to the countryside" Meiling, TCL, and other 15 kinds of models. Six months later, this part of his income has accounted for two-thirds of sales revenues.
According to the research group National Statistics household appliances, household electrical appliances in rural areas in recent years, the average annual consumption growth rate of 15% to 20%, while consumption of household appliances in the future urban growth of only about 5%. Chinese fast-moving consumer goods marketing expert, Fudan University, Yin Zheng Enterprise Institute, Senior Fellow of the view that sales of home appliances in the city tends to saturation, slow export growth against a background of the strong pull of the rural market, the 34 township will be a corresponding rise in the market, a substantial increase in demand, Emergence of pulling the lower reaches of the upper reaches of the situation, so the rural market will open the door. The industry believes that should not have to enter the rural market is no longer a problem, the key is how to do.
At the same time, operating a number of brand
There are funds to support the government, "the county" has opened many dealers want to do. Yuexi and told reporters that about 2,000 of refrigerators, washing machines sold the best.
Han Mi Hong Meiling was the sales manager of the Chengdu office, he told the "China Business" reporter, in the past, because the sparsely populated rural markets, dealers, "the countryside" a very high cost. However, the rural market in the eyes of dealers has changed. Because with the increase in the income of farmers, "to take the goods" have become a distributor to enter the rural market only.
There are funds to support the government, "the county" has opened many dealers want to do. Yuexi and told reporters that about 2,000 of refrigerators, washing machines sold the best.
In the species distribution, and that the Yuexi, at the same time a number of products that do a lot of room for profit. General as Haier, the voice capacity, the price of Meiling is transparent, gross margin in the general 9% to 10%, but the company will enter into a sales agreement and dealers can not jump up inter-provincial goods and lower than the sales price, which let dealers Have to follow the manufacturer's price to the operating system, otherwise, manufacturers will be punished, or to stop sales.
The number of terminals in the city in a relatively rare brand sales instead of better, Rongshida, for example, brands such as Konka, their policies are flexible, into the lowest, and each county only a distributor, not the price Haier, the voice of tolerance, transparency of the new flight, so the product can make more money.
Products to meet the special needs of rural areas
2008 has just been put into the refrigerator's electrical ocean He Bin, sales manager of the view that the corporate brand, certainly not to warehouse backlog of consumer products sold to farmers, but to re-develop, produce marketable products.
There was a view that the appliances sold in the country, the factory is to absorb the backlog of inventory, as long as the sale of low-cost rural areas will be able to accept, but not to be.
2008 has just been put into the refrigerator's electrical ocean He Bin, sales manager of the view that the corporate brand, certainly not to warehouse backlog of consumer products sold to farmers, but to re-develop, produce marketable products.
In Yuexi and to the fields to do the rural market has been 6 years, his most farmers need to know what kind of household electrical goods, he said, should be a cheap and practical to the second and third, we should be able to quickly if the repair does not work. However, this appears to be a simple request, but it is not easy to do. He told the "China Business" reporter, for the characteristics of the rural market, many brands of refrigerators should be on the cover of the Ad Hoc prevention, anti-corrosion material moisture; for more dust in rural areas, removable doors should be closed to facilitate cleaning; response to an increase in rural areas Unstable power supply voltage of broadband to rural electrical equipment to prevent moist environment such as moisture pad; also part of the local road conditions in rural areas under the special use for rural roads and transport packaging design environment, in the refrigerator to prevent the delivery process is zoned bump Marks.
Seize the focus on sales of autumn peak
Township spending time in the big cities and festivals, seasonal consumption, such as hot days in the refrigerator when the city will sell better, but in the rural market is over in September after the Lunar New Year will be the consumer market as a whole A small climax.
Yuexi and told the "China Business" reporter, to master the law of rural sales are low and peak seasons, so the rural market is the number of dealers to consider an important basis for purchase. Township spending time in the big cities and festivals, seasonal consumption, for example, the city will be selling refrigerators summer, but in rural areas is over in September after the Lunar New Year as a whole consumer market there will be a small wave. At this time, the various temple fairs, festivals are frequent, get married, compared with the full moon, because of autumn crops of farmers received the money, but also emancipated from the agricultural, home of the important things are like in this season.
Yin Zheng believes that as a dealer in rural areas, it is necessary to grasp this opportunity to prepare in advance a reasonable stock funds, when more goods more prepared, when only some of the preparatory complementary product sales, dealers are good grasp of some of the inventory An important factor.
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