In the field of security software competitive. Despite the domestic anti-virus software makers to compete with foreign brands have a higher ability of the international giants of approaching it is still feeling the pressure
Microsoft announced on November 19, next year will provide free personal antivirus software, and to provide online payment security antivirus software package will be terminated.
It is reported that this Microsoft code-named "Morro" The new product will be released in the second half of 2009 in order to help consumers fend off viruses, spyware and Trojan horses, and so on.
Analysts expect Microsoft to launch "Morro" free antivirus software, such as Symantec's products will be subject to a certain extent. In recent years, the antivirus software market is not always the economy. Microsoft's operating system as the world's largest provider of security software has natural advantages, Microsoft's free anti-virus software, anti-virus software market will become more intense.
Free anti-virus vendor test mode
Microsoft said that in principle in June next year will cease to provide Windows Live OneCare security suite, will be replaced by a new free anti-virus software. Microsoft prior to the intervention, the domestic anti-virus software market, "Free World" was smoke everywhere. In July this year, Zhou Qi, chairman of the Hong Kong Standard announced the introduction of the 360 free antivirus software, and promised to provide a permanent free service, then Rising announced that the permanent release of the free, "Kaka 6.0 Rising" and bundled free of charge for a period of A year of anti-virus software and firewalls; Kaspersky also this year announced on September 16 to meet the requirements of membership of the Forum of China to provide full-featured Kaspersky security software as well as the 2009 anti-virus software activation code a year; immediately, Microsoft's MSN and Jinshan also announced the launch of free MSN shield to protect the safety and the MSN plug-in security protection center.
In fact, the introduction of free versions of antivirus software vendors are commonly used means of marketing, its favorable in a short period of time for more market share. But for "permanent free of charge," Rising Maoyi Ding, vice president, there are different views. He believes that anti-virus software needs a major mechanism in order to operate from the virus to capture, analyze, to the production of the engine and then to upgrade services, is a system. If the free, anti-virus vendors will not be able to survive.
How long can eat dinner free?
Free Internet industry has become a model of the most basic rules of survival. However, the free model means that the huge investment, especially in the early stages of the accumulation of users, it is a "money-burning" of the game, not every manufacturer Chengde are down. According to reports, Microsoft's free anti-virus services aimed at emerging markets, which no doubt will be our country's security software market have a certain impact. Nevertheless, some experts believe that the current security situation, the software has changed. Antivirus technology from the traditional signature-based virus killing of the "security 1.0" to enter the era of comprehensive security at the core of the cloud "security 2.0" era. As a result, Microsoft's free anti-virus strategy for the Chinese market did not constitute any threat to security.
More than domestic antivirus software vendors said that the current individual user's antivirus software has been the transition to the free model, Microsoft's free software once to enter the China market will increase domestic anti-virus software market.
Industry analysts believe that several antivirus software in the domestic enterprises, Jinshan is not the main source of income but anti-virus software online, in the face of the Kingsoft anti-virus software free of the impact, they might be able to make more Adjustment will not be subject to Microsoft's free anti-virus software greatly. However, other antivirus software makers such as the Software Rising and Jiangmin, as the antivirus software is their main source of income, so if Microsoft's free anti-virus services into China, the prospects of these companies worrying.
In fact, various signs show that China's security software products have been out of the foreign, and the quality of its services to a certain degree of international recognition, in the face of similar foreign products, the impact of the outcome is still uncertain.
Free Anti-Virus can crack the local curse?
In view of the current anti-virus software as a free market strategy and argument, Zhou Qi, chairman of the Hong Kong Standard has repeatedly said that antivirus software is a general trend toward free. If the internal security remain in its traditional business model of charging for software, once giants such as Microsoft's introduction of free anti-virus software, internal security business may be wiped out. But Zhou believes that Microsoft's free anti-virus services on the domestic security market impact would not be significant, "Microsoft's biggest problem is the localization challenges, the Chinese characteristics of viruses and Trojan horses are different and even more vicious. Antivirus and security Happens to be the operation of the localization industry, Microsoft's free anti-virus software is difficult in a short period of time to adapt to the needs of Chinese Internet users. "
In fact, manufacturers fee antivirus software free of charge with the dispute over the nature of the occupation in order to market share. This process shows that the attractiveness of the Internet free of charge mode is very powerful. Sam said the Internet celebrities, free antivirus software strategy for the whole far-reaching anti-virus software industry. Antivirus software vendor profitability of the original model will change the future of antivirus software vendor profit model will be to diversify. With the free antivirus software, step-by-step popularity of the original profit model will be gradually changed, the profitability of the new model will be gradually mature, but in this "shift" in the transition period, antivirus software makers can profit model "to achieve Smooth transition "? Free, anti-virus software vendor to the user whether the services will be greatly reduced? These issues are cause for concern.
On the whole, in the future for a long period of time, free antivirus software and antivirus software charges will co-exist with each other. On the one hand, charging the price of anti-virus software will become more and more expensive; On the other hand, there are always differences of user demand. It is reported abroad, very few anti-virus software free of charge. "Antivirus software than other software, which constantly need to update the virus library, after-sales service is the key." In the industry believe that a lot of antivirus companies on the one hand, free for life, on the one hand, they do not have a clear profit model, "the non-profit enterprise How to provide free meal? "At this point, the game software and video playback software for antivirus software brings inspiration: free software, but through the value-added services or advertising can still profit. In this case, the industry believes that antivirus software should be like online games, the player software, free of charge into the terminal, re-use of the terminal to provide value-added services.
Microsoft announced on November 19, next year will provide free personal antivirus software, and to provide online payment security antivirus software package will be terminated.
It is reported that this Microsoft code-named "Morro" The new product will be released in the second half of 2009 in order to help consumers fend off viruses, spyware and Trojan horses, and so on.
Analysts expect Microsoft to launch "Morro" free antivirus software, such as Symantec's products will be subject to a certain extent. In recent years, the antivirus software market is not always the economy. Microsoft's operating system as the world's largest provider of security software has natural advantages, Microsoft's free anti-virus software, anti-virus software market will become more intense.
Free anti-virus vendor test mode
Microsoft said that in principle in June next year will cease to provide Windows Live OneCare security suite, will be replaced by a new free anti-virus software. Microsoft prior to the intervention, the domestic anti-virus software market, "Free World" was smoke everywhere. In July this year, Zhou Qi, chairman of the Hong Kong Standard announced the introduction of the 360 free antivirus software, and promised to provide a permanent free service, then Rising announced that the permanent release of the free, "Kaka 6.0 Rising" and bundled free of charge for a period of A year of anti-virus software and firewalls; Kaspersky also this year announced on September 16 to meet the requirements of membership of the Forum of China to provide full-featured Kaspersky security software as well as the 2009 anti-virus software activation code a year; immediately, Microsoft's MSN and Jinshan also announced the launch of free MSN shield to protect the safety and the MSN plug-in security protection center.
In fact, the introduction of free versions of antivirus software vendors are commonly used means of marketing, its favorable in a short period of time for more market share. But for "permanent free of charge," Rising Maoyi Ding, vice president, there are different views. He believes that anti-virus software needs a major mechanism in order to operate from the virus to capture, analyze, to the production of the engine and then to upgrade services, is a system. If the free, anti-virus vendors will not be able to survive.
How long can eat dinner free?
Free Internet industry has become a model of the most basic rules of survival. However, the free model means that the huge investment, especially in the early stages of the accumulation of users, it is a "money-burning" of the game, not every manufacturer Chengde are down. According to reports, Microsoft's free anti-virus services aimed at emerging markets, which no doubt will be our country's security software market have a certain impact. Nevertheless, some experts believe that the current security situation, the software has changed. Antivirus technology from the traditional signature-based virus killing of the "security 1.0" to enter the era of comprehensive security at the core of the cloud "security 2.0" era. As a result, Microsoft's free anti-virus strategy for the Chinese market did not constitute any threat to security.
More than domestic antivirus software vendors said that the current individual user's antivirus software has been the transition to the free model, Microsoft's free software once to enter the China market will increase domestic anti-virus software market.
Industry analysts believe that several antivirus software in the domestic enterprises, Jinshan is not the main source of income but anti-virus software online, in the face of the Kingsoft anti-virus software free of the impact, they might be able to make more Adjustment will not be subject to Microsoft's free anti-virus software greatly. However, other antivirus software makers such as the Software Rising and Jiangmin, as the antivirus software is their main source of income, so if Microsoft's free anti-virus services into China, the prospects of these companies worrying.
In fact, various signs show that China's security software products have been out of the foreign, and the quality of its services to a certain degree of international recognition, in the face of similar foreign products, the impact of the outcome is still uncertain.
Free Anti-Virus can crack the local curse?
In view of the current anti-virus software as a free market strategy and argument, Zhou Qi, chairman of the Hong Kong Standard has repeatedly said that antivirus software is a general trend toward free. If the internal security remain in its traditional business model of charging for software, once giants such as Microsoft's introduction of free anti-virus software, internal security business may be wiped out. But Zhou believes that Microsoft's free anti-virus services on the domestic security market impact would not be significant, "Microsoft's biggest problem is the localization challenges, the Chinese characteristics of viruses and Trojan horses are different and even more vicious. Antivirus and security Happens to be the operation of the localization industry, Microsoft's free anti-virus software is difficult in a short period of time to adapt to the needs of Chinese Internet users. "
In fact, manufacturers fee antivirus software free of charge with the dispute over the nature of the occupation in order to market share. This process shows that the attractiveness of the Internet free of charge mode is very powerful. Sam said the Internet celebrities, free antivirus software strategy for the whole far-reaching anti-virus software industry. Antivirus software vendor profitability of the original model will change the future of antivirus software vendor profit model will be to diversify. With the free antivirus software, step-by-step popularity of the original profit model will be gradually changed, the profitability of the new model will be gradually mature, but in this "shift" in the transition period, antivirus software makers can profit model "to achieve Smooth transition "? Free, anti-virus software vendor to the user whether the services will be greatly reduced? These issues are cause for concern.
On the whole, in the future for a long period of time, free antivirus software and antivirus software charges will co-exist with each other. On the one hand, charging the price of anti-virus software will become more and more expensive; On the other hand, there are always differences of user demand. It is reported abroad, very few anti-virus software free of charge. "Antivirus software than other software, which constantly need to update the virus library, after-sales service is the key." In the industry believe that a lot of antivirus companies on the one hand, free for life, on the one hand, they do not have a clear profit model, "the non-profit enterprise How to provide free meal? "At this point, the game software and video playback software for antivirus software brings inspiration: free software, but through the value-added services or advertising can still profit. In this case, the industry believes that antivirus software should be like online games, the player software, free of charge into the terminal, re-use of the terminal to provide value-added services.
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