In any case, however, if the second half of next year as scheduled, Microsoft made antivirus software a "free card", and that this pattern of competition in the market as well as possible is an entirely different story.
The antivirus software market seems to really want to profit model has changed.
Following the introduction of 360-odd tiger free anti-virus software after less than 5 months, the international software giant Microsoft announced that next year will provide free personal antivirus software, so that a comprehensive anti-virus software will be free of the times seem to have come. On the other charges, antivirus software makers, now is free to think about how profitable.
Microsoft's push to free anti-virus
November 19 came news of the industry, Microsoft has announced that next year will provide free personal antivirus software, and to provide online payment security antivirus software package will be terminated. Microsoft's antivirus software that will be released in the second half of next year, code-named "Morro", the goal is to help consumers fend off viruses, spyware, rootkit and Trojan horses.
Microsoft's China-related companies in an interview with reporters said that this was one of the world's Microsoft news, Microsoft China is currently the company did not know it was not clear to users in China next year when they will experience the Microsoft anti-virus software free of charge. "Microsoft has a variety of products into China is not necessarily the time, such as Microsoft's XBOX in the rest of the world market is very good, but have not yet entered the Chinese market."
At present, sales of Microsoft's Windows Live OneCare is known as the safety of the product, the product will continue to retailers, with sales of Windows XP and Vista, until June 30, 2009. Direct sales will be phased out with the introduction of Morro. And Windows Live OneCare, in the second half of next year will be launched in Morro lack of OneCare's non-security features such as automatic printer sharing and PC tuneup. It is reported, however, Morro occupied by relatively few resources and therefore more suitable for narrow bandwidth, low-performance PC.
"Most of the world's consumers do not have the latest anti-virus, anti-spyware and anti-malware protection." Microsoft in its Windows Live OneCare Team blog wrote. Microsoft decided to adopt the free model, because there are too many PC does not install any antivirus software.
Microsoft's OneCare, the security software market has set off waves, resulting in large-scale price cuts. The free anti-virus software "Morro" The launch is considered to be the global security firm Symantec and McAfee's security, and other veteran hit again.
To speed up the "Free Time" to come
Zhou Qi, chairman of the Hong Kong Standard said on many occasions before, to free anti-virus software is the trend of the times. If the internal security remain in its traditional business model of charging for software, once giants such as Microsoft's introduction of free anti-virus software, the domestic security market will be completely annihilated.
This year on July 17, Qihoo 360 officially released its own antivirus software, and the first in China to announce forever free of charge to users. At that time, the odd tiger move attracted a domestic anti-virus software market shock, domestic well-known anti-virus software vendor Rising Qihoo then given back, also announced a year free of charge to users and then rely on the odd tiger guardian of the safety situation in China to open Russia's well-known anti-virus Software vendors are also offering free one year in disguise, to the registered members in China to provide full-featured Kaspersky security software in 2009, as well as Kaspersky anti-virus software products in the year 2009 activation code.
For a time antivirus software free of charge to enter World War II, now Microsoft will in the next year, that is rising, and so on free Kaspersky year ago due to launch its own free anti-virus software, the main industry on this point of view, Microsoft's move may speed up A comprehensive free anti-virus software market era, and an important means of promoting Microsoft is very likely to adopt or bundled model, free anti-virus software will be integrated into the operating system, such as the previously bundled IE browser, quickly occupied most of the PC terminal.
"The more people, there will be a natural way to profitability." Zhou told reporters said.
"Free anti-virus software can not be completely free of charge, but charging system is changed, such as Microsoft can to cover other services, and the odd tiger or you can upgrade to charge cards." Analysys International analyst summer Yu said in an interview with reporters.
The Chinese company Kaspersky Marketing Manager of Pan Yan to accept a telephone interview with reporters, said: "Microsoft itself has a its own antivirus software, the antivirus software, the most important thing is to support and follow-up services, we have not Manufacturers see a truly free follow-up services. "
But in any case, if the second half of next year as scheduled, Microsoft made antivirus software a "free card", and that this pattern of competition in the market as well as possible is an entirely different story.
The antivirus software market seems to really want to profit model has changed.
Following the introduction of 360-odd tiger free anti-virus software after less than 5 months, the international software giant Microsoft announced that next year will provide free personal antivirus software, so that a comprehensive anti-virus software will be free of the times seem to have come. On the other charges, antivirus software makers, now is free to think about how profitable.
Microsoft's push to free anti-virus
November 19 came news of the industry, Microsoft has announced that next year will provide free personal antivirus software, and to provide online payment security antivirus software package will be terminated. Microsoft's antivirus software that will be released in the second half of next year, code-named "Morro", the goal is to help consumers fend off viruses, spyware, rootkit and Trojan horses.
Microsoft's China-related companies in an interview with reporters said that this was one of the world's Microsoft news, Microsoft China is currently the company did not know it was not clear to users in China next year when they will experience the Microsoft anti-virus software free of charge. "Microsoft has a variety of products into China is not necessarily the time, such as Microsoft's XBOX in the rest of the world market is very good, but have not yet entered the Chinese market."
At present, sales of Microsoft's Windows Live OneCare is known as the safety of the product, the product will continue to retailers, with sales of Windows XP and Vista, until June 30, 2009. Direct sales will be phased out with the introduction of Morro. And Windows Live OneCare, in the second half of next year will be launched in Morro lack of OneCare's non-security features such as automatic printer sharing and PC tuneup. It is reported, however, Morro occupied by relatively few resources and therefore more suitable for narrow bandwidth, low-performance PC.
"Most of the world's consumers do not have the latest anti-virus, anti-spyware and anti-malware protection." Microsoft in its Windows Live OneCare Team blog wrote. Microsoft decided to adopt the free model, because there are too many PC does not install any antivirus software.
Microsoft's OneCare, the security software market has set off waves, resulting in large-scale price cuts. The free anti-virus software "Morro" The launch is considered to be the global security firm Symantec and McAfee's security, and other veteran hit again.
To speed up the "Free Time" to come
Zhou Qi, chairman of the Hong Kong Standard said on many occasions before, to free anti-virus software is the trend of the times. If the internal security remain in its traditional business model of charging for software, once giants such as Microsoft's introduction of free anti-virus software, the domestic security market will be completely annihilated.
This year on July 17, Qihoo 360 officially released its own antivirus software, and the first in China to announce forever free of charge to users. At that time, the odd tiger move attracted a domestic anti-virus software market shock, domestic well-known anti-virus software vendor Rising Qihoo then given back, also announced a year free of charge to users and then rely on the odd tiger guardian of the safety situation in China to open Russia's well-known anti-virus Software vendors are also offering free one year in disguise, to the registered members in China to provide full-featured Kaspersky security software in 2009, as well as Kaspersky anti-virus software products in the year 2009 activation code.
For a time antivirus software free of charge to enter World War II, now Microsoft will in the next year, that is rising, and so on free Kaspersky year ago due to launch its own free anti-virus software, the main industry on this point of view, Microsoft's move may speed up A comprehensive free anti-virus software market era, and an important means of promoting Microsoft is very likely to adopt or bundled model, free anti-virus software will be integrated into the operating system, such as the previously bundled IE browser, quickly occupied most of the PC terminal.
"The more people, there will be a natural way to profitability." Zhou told reporters said.
"Free anti-virus software can not be completely free of charge, but charging system is changed, such as Microsoft can to cover other services, and the odd tiger or you can upgrade to charge cards." Analysys International analyst summer Yu said in an interview with reporters.
The Chinese company Kaspersky Marketing Manager of Pan Yan to accept a telephone interview with reporters, said: "Microsoft itself has a its own antivirus software, the antivirus software, the most important thing is to support and follow-up services, we have not Manufacturers see a truly free follow-up services. "
But in any case, if the second half of next year as scheduled, Microsoft made antivirus software a "free card", and that this pattern of competition in the market as well as possible is an entirely different story.
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